Who we build for · Real estate
J Labs builds the automation layer that turns a real estate CRM into a sales operating system: multi-funnel segmentation, cadence rules that route every lead to the right agent, follow-up that fires from deal stage, and the weekly review that keeps the numbers honest.
Summary
J Labs builds AI automation for real estate platforms and agencies whose CRM has grown capable but no longer runs the day. The work sits on top of the system already in place rather than replacing it. Buyers, sellers, landlords and tenants are segmented into the funnels they belong to, with cadence rules that route every lead to the right pipeline and the right agent on arrival. Records are enriched from the portals and data sources the business already pays for, viewings and calls are summarised into the deal, and follow-up fires from what the deal is doing rather than from an agent remembering. Reporting reads from one clean source, and on some engagements J Labs stays on to run the weekly commercial review with the team. For a Portuguese real estate technology firm, the first workflows were live within three weeks; the engagement automated 16 workflows across 5 data sources and continues as a partnership on the operational tweaks that move the numbers. Every engagement is fixed scope, fixed timeline and fixed price, from a four-day Spec at €5,000 to multi-phase builds above €200,000.
What we automate
Buyers, sellers, landlords, tenants and investors land in the funnel they belong to, with the right owner and the right cadence, decided by rules the business wrote rather than a vendor default.
Property, contact and market data pulled from the portals and providers you already pay for and written into the record on arrival. Duplicates merged, stale stages flagged, the record kept true without an agent typing.
Viewings, calls and messages summarised into the CRM within minutes: what was said, what was agreed, what happens next. The agent reads a record that is already up to date.
Sequences triggered by what the deal is doing: a viewing with no feedback, an offer with no response, a listing going stale. Written in your voice, reviewed by a person where it matters.
Pipeline, conversion and velocity reporting from one clean source, plus the weekly review rhythm that keeps it honest. On some engagements J Labs runs that review with the team as a partner.
Fit
This is for you if
You run a CRM and it has stopped reflecting reality. The data is mostly there. What is missing is the layer that keeps it current and moves leads through it without someone chasing every stage by hand.
Agents spend hours a week on admin that is not selling. Logging viewings, updating stages, chasing feedback, assembling proposals. Repetitive, rules-based, and the first thing to slip when the market gets busy.
You can describe the funnel in a paragraph. Who comes in, where they go, who owns them and what a good week looks like. That is the shape J Labs can scope in four days and build in weeks.
This is not for you if
One agent who needs a listings website. A website builder and a portal subscription solve that. The automation layer earns its keep when there is a team and a funnel to run.
You want mass outbound tooling. Scraped lists, cold-email infrastructure and send-rate optimisation are a different product from a different kind of vendor. J Labs automates the pipeline you already have.
There is no funnel yet. Automation multiplies whatever it sits on. If stages, ownership and qualification are still being argued about, the honest first step is a 20 or 45-minute call to define them.
Systems
The ones you already run. We don't insist on rip-and-replace: the automation layer goes on top of the systems in place, and if a system is genuinely past saving we say so on the discovery call and show our working.
Engagement options
| Engagement | Price | Timeline | What you get |
|---|---|---|---|
| The Spec | From €5,000 | Four days | A written brief you own outright: the funnels, the routing rules, the acceptance criteria, an architecture sketch and a cost estimate. Vendor-neutral: take it to us or to anyone. |
| Pipeline build | Fixed price, quoted after discovery | Typically four to eight weeks | The automation layer in production on your CRM, with weekly check-ins, open staging, documentation written as we go and a post-launch support window. |
| Sales operating system | Multi-phase, to €200,000+ | Multi-month, phased | Graduating the CRM into a full sales operating system: architecture, multi-funnel segmentation, reporting and an ongoing commercial review cadence run with your team. |
None of these is an off-the-shelf product. There is no J Labs software to install: every system is specified in the brief, built for your stack, and owned by you. Every engagement is fixed scope, fixed timeline and fixed price, with acceptance criteria agreed before work starts. See how we work and the Spec.
What we've shipped
Real estate technology · Portugal
16 workflows automated across 5 data sources, in production in three weeks, with an ongoing commercial review cadence.
Live availability
Live slots from our team calendar, weekdays, European working hours. A 20-minute intro or a 45-minute working session, your choice, on Google Meet. You get a one-page summary within 24 hours.
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