Question 1

Is filling in the brief free?

Accepted Answer

Yes. There is no cost to fill in the brief and no obligation attached to sending it. It is the same free document as the printable AI project brief template, just delivered as a form that saves your answers instead of sitting in a downloads folder.

Question 2

Do I need to answer every section?

Accepted Answer

No. Blanks are fine. The brief has nine sections, from why the problem matters to timeline and budget, and leaving one empty tells us as much as filling it in. An unanswered section usually becomes the first thing we ask about on a call.

Question 3

What happens after I submit the brief?

Accepted Answer

Your answers are emailed to J Labs, and a copy is emailed back to you so you have a record of what you sent. J Labs reads every brief and replies within one business day with a first take on scope and a rough price range, not a sales pitch.

Question 4

Who reads the brief?

Accepted Answer

J Labs reads every brief that comes in, the same team that runs the discovery calls and writes the proposals. Nothing about the brief goes into an automated queue; a person reads it and replies with an honest first take.

Question 5

Does sending the brief commit me to anything?

Accepted Answer

No. Sending the brief carries no obligation to book a call or sign anything afterward. It is a lower-commitment step than booking a discovery call, meant to get a first take on scope and price in writing before you talk to any vendor, including us.

Fill it in here, not just print it.

What is the fillable AI project brief?

Before we build.

Before you send it, the usual questions.

Is the J Labs project brief free, and what happens after I send it?